Advantages of using video in business.
- Reach more people in less time.
- Video has a much greater impact on the viewer.
- Viewers spend more time looking at what you offer.
- Much better search engine optimization (SEO).
- Videos have a much longer shelf life than any other media.
Use video to:
- Tell your story ~ History of your business ~ Tour of your facilities
- Demo/present a product or service
- Client testimonials & success stories
- Show how to use your product or service
- Share your expertise – build your brand
- Give your business a personal face
- Build trust and credibility
- Social media marketing – increase SEO
- Employee Training
- Employee orientation ~ Health and safety in the workplace
Video Samples:
Bramer Automotive Centre
This is the first of three videos for Bramer Automotive Centre. Ron Barsky is a natural in front of the camera because he believes in what he does. It is better to show and tell rather than to just tell.
Meditation Moves ~ 5 Rhythms
One of the most challenging and fun productions. The only direction I received was to use my creativity in whatever way I thought best.
2017 Canada Games Opening Ceremonies
The wide variety of different events and sports made this one of the most intense and rewarding events I’ve ever shot. Tested my skills and pushed me to learn and grow as a photographer. Photos capture a moment, but video shares a story.
First General Services (Winnipeg) Ltd.
I was hired to take photos of the new facility as the work progressed from an empty shell to completion. I presented the idea of using video to tell part of their story. A family owned company that even past employees say is the best people they’ve ever worked for and with.
Manitoba Home Builders Association
This video shows the peace of mind and the value of having a Certified Home Renovator.
Get Into Program~ Prince’s Charities
On this project I got to work with Prince’s Charities Canada and Youth Employment Services. Funded by Prince Charles and based on a successful British Program, employers and YES get together to determine the employer’s needs and the potential employees get training and work experience, and in a lot of cases a job that was beyond their imagination. With this program, everyone wins.
Cerebral Palsy Association of Manitoba
One of the biggest fundraisers for Cerebral Palsy Association of Manitoba is the Stationary Bike Race. They asked me to shoot their setup and I decided it was the perfect opportunity to also shoot it as a time lapse. The main challenge is having to sit and do nothing for a couple of hours while the camera takes over 2,000 photos (one every 3 seconds). They loved the result.
Testimonials ~ Tony Martone
One of the best and easiest ways to use video is for testimonials. I asked Tony for a recommendation while shooting one of his listings and this is what he came up with unrehearsed and in one take – just over 30 seconds. Its great working with professionals who appreciate what you do.